Who We Are
The Ultimate Automotive Experience Since 1990
Born in Nigeria over 35 years ago, we grew from a single showroom into a global automotive group. Today, from our branches in Nigeria and UAE, we help customers around the world find and own brand-new vehicles from the world's leading manufacturers, whether for local roads or export destinations.
3000+
Cars Sold
Trusted by Buyers Worldwide
35+
Years of Experience
The work speaks for itself
100%
Verified Specs
Transparent, showroom-ready information
24/7
Customer Global Support
Browse and inquire anytime, anywhere
Dubai · UAE
A showroom built for modern buyers
Our Story
How It All Began
It all started in Lagos, Nigeria with a passion for cars and a desire to do things differently. We wanted to build more than a dealership. We wanted to build trust. One customer at a time, one car at a time. That passion grew, and so did we.
Today, Force Motors proudly calls both Lagos and Dubai home, serving customers around the world with the same heart we started with.
Our Vision
To be the most trusted name in international automotive trading, connecting customers in Nigeria and around the world to brand-new Toyota and Lexus vehicles, sourced directly from the UAE's Ras Al Khor market, with transparency, integrity, and care.
Our Promise
From the moment you reach out to the moment you drive away, Force Motors is with you. Honest advice, genuine care, and vehicles you can count on, that's our promise.
Our Reach
What started in Lagos has grown into something bigger. Today, Force Motors operates from the heart of Dubai's Ras Al Khor automotive market, one of the UAE's most trusted destinations for new vehicles, serving clients from Nigeria, across Africa, and around the world.
“Luxury is not just the vehicle — it is the experience of finding it with clarity, care, and confidence.”
The Force Motors Dubai Standard
International Buyers
Remote viewings, export guidance, and tailored recommendations for clients outside the UAE.
Private Consultation
Speak with our team for personalized shortlists, pricing context, and purchase next steps.
Showroom Presentation
Gallery-quality imagery and detailed specifications on every listing — because first impressions matter.
Ras Al Khor - Dubai, United Arab Emirates
Begin your journey with Force Motors Dubai
Browse our collection, send an inquiry, or reach us on WhatsApp. Our concierge team is ready to help you find your next premium vehicle.